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A well-designed business card creates a positive first impression. Matching letterhead and coordinated business stationery create a sense of balance and professionalism that other forms of communication simply can’t match. As a rule-of-thumb, we strongly recommend that the smaller the company, the more you should consider investing in quality business stationery.

Having seen thousands examples of business stationery, we estimate that less than 5% meets executive standards. Ask yourself, would you feel proud to present your business card to a Japanese client? While the two-handed presentation ritual may seem a bit awkward, it shows the importance your client places on the exchange of formal correspondence. Choosing the “right” stationery for your business requires careful analysis of the cost-benefit relationship between different printing processes, paper stock, font and design layouts, and the use of color in your stationery or logo designs. It is wise to consult with an experienced Guild member stationer before engaging a graphic design artist to create your logo. This suggestion alone could save you thousands of dollars.

See answers to frequently asked questions on business stationery or contact Guild member store to see samples of tastefully designed business correspondence.

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